Benefits of Search Engine Optimization (SEO)

Search engines generate nearly 90% of Internet traffic and are responsible for 55% of e-commerce transactions. Search Engine Promotion has shown to deliver the highest ROI, compared to any other type of marketing, both online and offline. Search engines bring motivated buyers to you and hence contribute to increased sales conversions.

Search Engine Optimization (SEO) offers an affordable entry point for marketing your website and an effective way to promote your business online. Search Engine Optimization (SEO) makes for a long-term solution is your access to sustained free traffic and a source of building brand name and company reputation.

Benefits of seo

1. Improves ranking among unpaid search engine listings.
2. Rank high in the search engines
3. Helps potential customers or clients to find the website
4. Drives more traffic to the site
5. Gain top positions on search engines for various keywords
6. Increases the Website’s performance on the search engines in organic and natural means.

Keyword Proximity and Keyword weight

Keyword Proximity

Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.

For example:

How Keyword Density Affects Search Engine Rankings

How Keyword Density Affects Rankings In Search Engine

Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.

The reason is because the keywords are placed closer together. This is assuming that everything else is equal, of course.

Keyword weight

Keyword weight is the percentage or concentration of keywords on your page in relation to all other words on the page. A "keyword" can be either a single word, or a short phrase.

Keyword weight refers to the number of keywords appearing in the page area divided by the total number of words appearing in that area. Weight also depends on whether the keyword is a single word or a multi-word phrase.

Keyword Frequency and Keyword Prominence

Keyword Frequency

Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page.

The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords.

In general, I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.

But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.

Keyword Prominence

Keyword prominence refers to how prominent keywords are within a web page.

The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.

SEO vs SEO 2.0 Comparison

SEO	SEO 2.0
Un-Natural Linking: Gain backlinking by submitting to directories, link buying, and manually adding links from requests. Optimized for links.	Natural Linking: Gaining links through socializing, blogs, forums, automatic linking with our seo 2.o search exchange community. Optimized for traffic and sales conversions.
Quantity: by keyword stuffing and repetitive titles and descriptions, Designed for the search engine spiders in mind. Optimized for keywords	Quality: by making things completely unique using LSI content structure with no keyword stuffing. Designed with not only the search engines but focusing on the human viewer. Optimized for tags.
Competition: webmaster fight each other trying to gain the best advantages to gain top 10 positions	Cooperation: Web master help each other by linking to one another and build into a strong community so they each get better rankings.
Introverted: We’re not doing SEO, no we can’t show you our client lists so don’t ask, secretive SEO companies	Extraverted: Welcome our newest client “company X”, we are glad they decided to join our family.
Optimization: clicks, page views, visits	Innovation: sales conversions, ROI, company branding
Link Structure: Inbound links to the home page only. Links from the home page to the interior pages.	Link Infrastructure: Inbound links to all pages. Links form interior pages out to the home page.
Non-Authoritative: Building your site from the top down. Putting all your emphasis on your home page.	Authoritative: Building your site from the bottom up. Making each page just as important as the home page.
On-Page Optimization: Cleaning up code, adding keywords, and writing content.	Off-Page Optimization: Gaining links, joining networks, social bookmarking, and exchanging links.

SEO vs SEO 2.0: Top 15 Differences

The below are some of the differences between SEO and SEO 2.0

SEO	SEO 2.0
Link building, manually adding them, submitting static websites to directories, link exchange, paying for links	Getting links, enhancing it by certain actions like blogging, writing pillar content, creating link bait, socializing
On site optimization for spiders: example repetitive page titles concentrating (solely) on keywords	On site optimization for users. Example: Kick ass post titles
Competition: You compete with others to be on the first page/in the Google top 10 for keywords	Cooperation: You cooperate with each other submitting fellow bloggers to social media or voting for them, you link to them
Barter: You give me link and only then I will give you one	Giving: I link you regardless whether you link back, but in most cases you will, more than once
Hiding: We’re not doing SEO, we can’t show our client list publicly, impersonal SEO company	Being open: Welcome our new client xyz, we are proud to work together with them, Rand Fishkin and his team
keywords	tags
Optimization for links	Optimization for traffic
clicks, page views, visits	conversions, ROI, branding
DMOZ	del.icio.us
Main traffic sources: Google, Yahoo, MSN	Main traffic sources: Stumble Upon, Niche social news sites, Blogs
one way communication	dialog, conversation
top down	bottom up
undemocratic, who pays most is on top	democratic, who responds to popular demand is on top
50% automated	10% automated
technocratic	emotional

Keyword Density

Keyword density is the density of a particular keyword, or set of keywords, located on an individual webpage. It is a measure of how many times a keyword is repeated and compared to the overall content of a web page. If a keyword was listed 5 times out of a word count of 50 the keyword density would be 10%.If repeated too often though, it could lead to the page being penalized for spamming.

(or)

Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.

The preferred keyword density ratio varies from search engine to search engine. In general, I recommend using a keyword density ratio in the range of 2-8%.

Some of the Keyword Density Checker tools are as follows.

http://www.keyworddensity.com/

http://www.seochat.com/seo-tools/keyword-density/

http://tools.seobook.com/general/keyword-density/

http://www.iwebtool.com/keyword_density

http://www.webconfs.com/keyword-density-checker.php

Keyword Effectiveness Index (KEI )

The Keyword Effectiveness Index (KEI ) is a measure of how effective a keyword is for your web site. The derivation of the formula for KEI is based on three axioms:

1. The Keyword Effectiveness Index (KEI ) for a keyword should increase if its popularity increases. Popularity is defined as the number present in the "Count" column of Word Tracker. This axiom is self-explanatory
2. The Keyword Effectiveness Index (KEI ) for a keyword should decrease if it becomes more competitive. Competitiveness is defined as the number of sites which AltaVista displays when you search for that keyword using exact match search (i.e. you should use quotes around the keyword). This axiom is also self-explanatory.
3. If a keyword becomes more popular and more competitive at the same time such that the ratio between its popularity and competitiveness remains the same, its KEI should increase. The rationale behind this axiom requires a more detailed explanation. The best way to do this is to take an example:

Suppose the popularity of a keyword is 4 and AltaVista displays 100 sites for that keyword. Then the ratio between popularity and competitiveness for that keyword is 4/100 = 0.04.

Suppose that both the popularity and the competitiveness of the keyword increase. Assume that the popularity increases to 40 and AltaVista now displays 1000 sites for that keyword. Then the ratio between popularity and competitiveness for that keyword is 40/1000 = 0.04.

Hence, the keyword has the same ratio between popularity and competitiveness as before. However, as is obvious, the keyword would be far more attractive in the second case. If the popularity is only 4, there's hardly any point in spending time trying to optimize your site for it even though you have a bigger chance of ending up in the top 30 since there are only 100 sites which are competing for a top 30 position. Each hit is no doubt important, but from a cost-benefit angle, the keyword is hardly a good choice. However, when the popularity increases to 40, the keyword becomes more attractive even though its competitiveness increases. Although it is now that much more difficult to get a top 30 ranking, spending time in trying to do so is worthwhile from the cost benefit viewpoint.

A good Keyword Effectiveness Index (KEI ) must satisfy all the 3 axioms. Let P denote the popularity of the keyword and C the competitiveness.
The formula that I have chosen is KEI = P^2/C, i.e. KEI is the square of the popularity of the keyword divided by its competitiveness. This formula satisfies all the 3 axioms:

• If P increases, P^2 increases and hence KEI increases. Hence, Axiom 1 is satisfied.
• If C increases, KEI decreases and hence, Axiom 2 is satisfied.
• If P and C both increase such that P/C is the same as before, KEI increases since KEI can be written as KEI = P^2/C = P/C * P. Since P/C remains the same, and P increases, KEI must increase. Hence, Axiom 3 is satisfied.
  

Five Steps for Search Engine Optimization Success

SEO can be daunting. It’s an ongoing process that may not yield fast results, and there’s no way to guarantee specific ranking for your site. Here are five steps will simplify the process:

• Review objectives and goals: Why do you want more search engine visibility? Are you trying to increase sales, gain leads, increase readership of your newsletter, and encourage visitors to use a store locator to find your physical locations or boost site traffic to increase advertising revenue?
• Monitor the competition: Search engine marketing uniquely allows you to check out your competitor. If you have a gardening website, you can type “gardening” (and related terms such as “gardens,” “flowers” and “lawn care”) into the major search engines—Google, Yahoo, and MSN—and see your competition, which may surprise you. If you’re selling gardening products, you might assume your competitors are other retailers, but in search engines, you are also competing with news sites, personal websites from gardening enthusiasts and reference guides. Any sites that use your key words now count as your competition.
• Research keywords: Studying the keywords your consumers use to find you and your competitors tells you how your customers think. Consider the words consumers use to find you and the words you want to be associated with.
• Measure results: You can monitor your site traffic by keyword. Establishing current benchmarks allows you to see changes over time. Google offers a free Analytic tool, or you can invest in a more sophisticated system such as, Omniture.com,Coremetrics.com, WebTrends.com
• Launch the program: Depending on the number of pages on your site, the goals you want to accomplish, and how well your site is already optimized, this can involve a few quick fixes or a lengthy, labor-intensive process. There are three main components to SEO

=>Technical changes: (e.g., update page titles to reflect the key you selected and design pages so search engines can easily read them)
=> Gain more links to your site:(such as from affiliates, partners, blogs, and other sources => Update the content on your site to reflect how you want search engines and consumers to see you: (e.g. adding richer product descriptions, posting article and reference materials, and encouraging consumers to submit) their own content

Uses of Blogs

Some of the Uses of Blogs are as follows:

• Blogs build regular readership traffic.
• Blogs are designed to publish and update contents easily once you have them set up, configured and running.
• You can make money with your niche blogs in many ways, such

=> Publishing third party adds in your blogs ( eg. Google Adsense Publishing)
=> Recommending affiliate products and services in your blogs (eg.Amazon)

• Unlike websites, blogs are interactive. Visitors, or blog readers,are usually allowed to post comments for a blog post (or article) to the blog owner.

• Since blogs are usually updated regularly via blog posts and pages, blogs will rank higher in search engines as compared to websites.

Some of the Best SEO Learning Tips

Know your geographic market and ensure your domain has the correct TLD.

If your primary market is the UK it is important to use a .UK TLD and ideally have your domain hosted on UK based servers.

Include keyword in Domain name

Try to include keyword in your domain name. This may also show best results.

Create as much content about subject as you can.

Create as much good content as you can with keyword stuff. After that divide this into some 3 or 4 sections.

Find the Best Keywords

You should invest some energy into finding the best keywords. There are several SEO tools available on the Internet to help you find the best keywords. Tip: Don't be deceived by organizations that require you to register first. The two most popular resources are WordTracker and KeywordDiscovery.com.

Use your keywords as anchor text when linking internally

Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.

Your Website Title must be relevant

The title of your website must be relevant to the content on the site. Since Google only displays the first 66 or so characters, so keep the title length under 66 characters.

Optimize Your META Tags

META tags are hidden code read only by search engine webcrawlers (also called spiders). They live within the HEAD section of a web page.

The META tags you need to be the most concerned about are:

1. Description

2. Keywords

The length of these Meta tags mostly used is “0 to 250 “characters.

For keywords we have to use up to 1250 characters. But “0 to 250 characters” is mostly preferable.

Some of the Uses of Seo Learning Tips

When you follow the seo learning tips, then your site can get the following benefits

• Seo Learning Tips can give traffic to your online business website which can aid it to gain popularity and visibility.
• Seo Learning Tips are important and valuable tools that can make your online business be popular and it can aid to earn plenty of money.
• With the help of seo learning tips, it can give you a lot of visitors at your website, which in time can be your customers.
• If you make use of search engine optimization, your website can gain traffic and can be on the top rank of the major search engines and definitely, you can be lead from your competitors.
• Seo Learning Tips uses plenty of methods that can make your websites continuously be on the top rank of the search engines listings. This can be possible with the aid of keyword or keywords rich articles.

Page tagging

Concerns about the accuracy of logfile analysis in the presence of caching, and the desire to be able to perform web analytics as an outsourced service, led to the second data collection method, page tagging.

In the mid 1990s, Web counters were commonly seen — these were images included in a web page that showed the number of times the image had been requested, which was an estimate of the number of visits to that page. In the late 1990s this concept evolved to include a small invisible image instead of a visible one, and, by using JavaScript, to pass along with the image request certain information about the page and the visitor. This information can then be processed by a web analytics company, and extensive statistics generated. This can be done remotely, by the web analytics company.

The web analytics service also manages the process of assigning a cookie to the user, which can uniquely identify them during their visit and in subsequent visits.

Advantages of page tagging

The main advantages of page tagging over logfile analysis are as follows.

• The JavaScript is automatically run every time the page is loaded. Thus there are fewer worries about caching.
• It is easier to add additional information to the JavaScript, which can then be collected by the remote server. For example, information about the visitors' screen sizes, or the price of the goods they purchased, can be added in this way. With logfile analysis, information not normally collected by the web server can only be recorded by modifying the URL.
• The page tagging service manages the process of assigning cookies to visitors; with logfile analysis, the server has to be configured to do this.
• Page tagging is available to companies who do not run their own web servers.
  

Logfile Analysis

Web servers have always recorded all their transactions in a logfile . It was soon realised that these logfiles could be read by a program to provide data on the popularity of the website. In the early 1990s, web site statistics consisted primarily of counting the number of client requests made to the web server. This was a reasonable method initially, since each web site often consisted of a single HTML file. However, with the introduction of images in HTML, and web sites that spanned multiple HTML files, this count became less useful.

Two units of measure were introduced in the mid 1990s to gauge more accurately the amount of human activity on web servers. These were page views and visits (or sessions). A page view was defined as a request made to the web server for a page, as opposed to a graphic, while a visit was defined as a sequence of requests from a uniquely identified client that expired after a certain amount of inactivity, usually 30 minutes. The page views and visits are still commonly displayed metrics, but are now considered rather unsophisticated measurements.

The emergence of search engine spiders and robots in the late 1990s, along with web proxies and dynamically assigned IP addresses for large companies and ISPs, made it more difficult to identify unique human visitors to a website. Log analyzers responded by tracking visits by cookies, and by ignoring requests from known spiders. The extensive use of web caches also presented a problem for logfile analysis. If a person revisits a page, the second request will often be retrieved from the browser's cache, and so no request will be received by the web server. This means that the person's path through the site is lost. Caching can be defeated by configuring the web server, but this can result in degraded performance for the visitor to the website.

Advantages of logfile analysis

The main advantages of logfile analysis over page tagging are as follows.

• The web server normally already produces logfiles, so the raw data is already available. To collect data via page tagging requires changes to the website.
  
• The web server reliably records every transaction it makes. Page tagging relies on the visitors' browsers co-operating, which a certain proportion may not do.
• The data is on the company's own servers, and is in a standard, rather than a proprietary, format. This makes it easy for a company to switch programs later, use several different programs, and analyze historical data with a new program. Page tagging solutions involve vendor lock-in.
• Logfiles contain information on visits from search engine spiders. Although these should not be reported as part of the human activity, it is important data for performing search engine optimization.
• Logfiles contain information on failed requests; page tagging only records an event if the page is successfully viewed.
  

Website Analysis & Reporting

Web Analytics
Web analytics is the measurement of the behaviour of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. Many different vendors provide web analytics software and services.

Web analytics technologies

There are two main technological approaches to collecting web analytics data. The first method, logfile analysis, reads the logfiles in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser.

1. logfile analysis
2. page tagging

Reporting Tools & Format

• Website Ranking
• Page crawling status
• Status of Web Pages
• Traffic Graph
• Analysis of old and new data matrix
  

Different Ways of Link Popularity

Directory Submissions

• Free Directories

Directories which allow submissions of our web sites for FREE.
Directory Lists

http://www.directorycritic.com/free-directory-list.html

http://www.submithelper.com/User/User_Directory.aspx
http://info.vilesilencer.com

• Paid Directories

Directories which is taking money for submissions of our web sites
1.Yahoo Directory :-
URL - http://dir.yahoo.com/
Page Rank – PR8
2. MSN Directory
3.Business Directory
Advantages of Paid Directories

• Less Number of Outgoing links
• Google Page Rank Helps
• Fast Approval
• Search Engine Friendly Links

Directory Submission Process
=> Search Best Relevant Category that suits to your site.
=> Look for Add URL / Submit URL / Submit Link / Add Here / Submit Here
=> General Fields which we need to submit.
=>Title
=>URL
=>Description
=>Name
=>E-mail Address
=>Checking for approval by mail or manually.

Anchor Text:
This is the text that is hyperlinked to send people to your website. Anchor text MUST contain a few of your main keywords because Google uses it to determine your websites relevance to a particular topic.

The website that links to you:
If the website that links to you is related to your site then that’s a huge bonus to you. So look for websites that are related to your website's topic.


Article Submissions

1. Article Submissions to help you market your website and your business.
2. Submit your article for distribution, publication and promotion.
3. Helps for generating quality back links.
4. Article should be more than 250+ words.
5. Use different targeted keywords frequently in article and take the advantage of anchor text.

Article Submissions List
http://www.directorycritic.com/article-directory-list.html
Few Very Famous Sites
=> http://www.ezinearticles.com
=>http://www.goarticles.com
=>http://www.articledashboard.com

* Need to Sign up for Submissions

Press Releases / Newswire

A simple 1-page press release can be the most powerful marketing tool. Here are top 3 reasons for using electronic news releases…
1. Media Relations
We can send your press releases via email to the journalists and websites that cover our industry. This will generate publicity for us in the form of news stories, product reviews, and links to our web site that will help in increase our credibility and sales.
2. Public Relations
By having electronic news release distributed through the Internet news channels such as Google News, Yahoo News and Topix.net, our message gets communicated to the members of our target market who read their news online. This generates more awareness of company, more traffic to website and more sales of product or service.
3. Search Engine Optimization (SEO)
This advantage is the biggest reason we distribute keyword optimized press releases (and articles).


Links

Why? Because a consistent publicity campaign can get you links from some of the best web sites on the Net. These links provide your web site with “Link Popularity” and the Google PageRank numbers you need for high search engine ranking and traffic. Plus, the links themselves can bring a significant about of qualified visitors to your site.

High Rankings

Many times your press release also ranks in the TOP 10 at Google within 1-2 weeks and provides targeted visitors to your web site for months and months to come. How’s that for a compelling reason to use press releases?!
Plus, you can (and should) post news releases on your web site on your “News Room” area. In fact, adding this keyword optimized press releases to your web site (in your News Room) will help with your natural rankings and traffic.

http://www.prweb.com :- The recognized leader in online news and press release distribution service for small and medium-sized businesses and corporate communications.
PRWeb pioneered Free Press Release Distribution and continues to set the standard for online news distribution.