Keyword Proximity
Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.
For example:
How Keyword Density Affects Search Engine Rankings
How Keyword Density Affects Rankings In Search Engine
Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.
Keyword weight
Keyword weight is the percentage or concentration of keywords on your page in relation to all other words on the page. A "keyword" can be either a single word, or a short phrase.
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