The below are some of the differences between SEO and SEO 2.0
SEO | SEO 2.0 |
Link building, manually adding them, submitting static websites to directories, link exchange, paying for links | Getting links, enhancing it by certain actions like blogging, writing pillar content, creating link bait, socializing |
On site optimization for spiders: example repetitive page titles concentrating (solely) on keywords | On site optimization for users. Example: Kick ass post titles |
Competition: You compete with others to be on the first page/in the Google top 10 for keywords | Cooperation: You cooperate with each other submitting fellow bloggers to social media or voting for them, you link to them |
Barter: You give me link and only then I will give you one | Giving: I link you regardless whether you link back, but in most cases you will, more than once |
Hiding: We’re not doing SEO, we can’t show our client list publicly, impersonal SEO company | Being open: Welcome our new client xyz, we are proud to work together with them, Rand Fishkin and his team |
keywords | tags |
Optimization for links | Optimization for traffic |
clicks, page views, visits | conversions, ROI, branding |
DMOZ | del.icio.us |
Main traffic sources: Google, Yahoo, MSN | Main traffic sources: Stumble Upon, Niche social news sites, Blogs |
one way communication | dialog, conversation |
top down | bottom up |
undemocratic, who pays most is on top | democratic, who responds to popular demand is on top |
50% automated | 10% automated |
technocratic | emotional |
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