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SEO vs SEO 2.0: Top 15 Differences


The below are some of the differences between SEO and SEO 2.0


SEO

SEO 2.0

Link building, manually adding them, submitting static websites to directories, link exchange, paying for links

Getting links, enhancing it by certain actions like blogging, writing pillar content, creating link bait, socializing

On site optimization for spiders: example repetitive page titles concentrating (solely) on keywords

On site optimization for users. Example: Kick ass post titles

Competition: You compete with others to be on the first page/in the Google top 10 for keywords

Cooperation: You cooperate with each other submitting fellow bloggers to social media or voting for them, you link to them

Barter: You give me link and only then I will give you one

Giving: I link you regardless whether you link back, but in most cases you will, more than once

Hiding: We’re not doing SEO, we can’t show our client list publicly, impersonal SEO company

Being open: Welcome our new client xyz, we are proud to work together with them, Rand Fishkin and his team

keywords

tags

Optimization for links

Optimization for traffic

clicks, page views, visits

conversions, ROI, branding

DMOZ

del.icio.us

Main traffic sources: Google, Yahoo, MSN

Main traffic sources: Stumble Upon, Niche social news sites, Blogs

one way communication

dialog, conversation

top down

bottom up

undemocratic, who pays most is on top

democratic, who responds to popular demand is on top

50% automated

10% automated

technocratic

emotional

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