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Advantages of Keyword Research

  • Drive traffic to your site by using the words people use when they’re searching
  • Write great website copy by incorporating terms that people immediately identify with
  • Plan profitable pay-per-click campaigns by building up a broad range of keyword phrases that will capture your market
  • Develop great content ideas that directly address your customers’ needs
  • Understand your customers’ behavior and concerns by analyzing the words that they use
  • Measure the size of a potential online market by the number of searches conducted, and
  • Develop new revenue streams by using popular keywords to inspire new product and service ideas

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