Advantages of Keyword Research

• Drive traffic to your site by using the words people use when they’re searching
• Write great website copy by incorporating terms that people immediately identify with
• Plan profitable pay-per-click campaigns by building up a broad range of keyword phrases that will capture your market
• Develop great content ideas that directly address your customers’ needs
• Understand your customers’ behavior and concerns by analyzing the words that they use
• Measure the size of a potential online market by the number of searches conducted, and
• Develop new revenue streams by using popular keywords to inspire new product and service ideas