What is Keyword Research?

Keyword Research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market is the most important step in the optimization process.

Keyword Research is the process of defining the right mix of keywords, which are most likely to be used by potential customers at search engines and directories.

This Keyword research consists of a variety of inputs, both qualitative and quantitative, both creative and analytical. Keyword Research plays a crucial role in assuring that your prospective customers will find you when they are looking for your specific products and services.