- Title tag - The title is particularly important and should include your primary keyword phrase and if possible your secondary phrase
- Description tag - If your description contains the search term people enter, and it is the first text that Googlebot comes across, then you’ve a good chance that Google will display your description in the results
- Headings and subheadings - The
tags that are used throughout an article should contain keywords. So a heading of “Our new product range” is poor; “Our new range of vegetarian dog food” is better - Body copy - The writer should understand what the keyword phrases are and use them in natural language on the page
- • Links on the page - The words used in live links tell the search engine what “this page” is about and also what the “linked-to page” is about
- Alt text - For every image, write an alt attribute tag, good for both accessibility and optimization
Additional areas/places
- References at the bottom of the article
- Add a takeaway box
- Link title
- Testimonials from satisfied customers
- Signature box at the end of the article
http://www.wordtracker.com/keyword-research-guide.pdf
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