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Where you must use keyword phrases

  • Title tag - The title is particularly important and should include your primary keyword phrase and if possible your secondary phrase
  • Description tag - If your description contains the search term people enter, and it is the first text that Googlebot comes across, then you’ve a good chance that Google will display your description in the results
  • Headings and subheadings - The tags that are used throughout an article should contain keywords. So a heading of “Our new product range” is poor; “Our new range of vegetarian dog food” is better
  • Body copy - The writer should understand what the keyword phrases are and use them in natural language on the page
  • • Links on the page - The words used in live links tell the search engine what “this page” is about and also what the “linked-to page” is about
  • Alt text - For every image, write an alt attribute tag, good for both accessibility and optimization

Additional areas/places
  • References at the bottom of the article
  • Add a takeaway box
  • Link title
  • Testimonials from satisfied customers
  • Signature box at the end of the article
Reference
http://www.wordtracker.com/keyword-research-guide.pdf

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