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Types of Links

  • One Way Links
A "one-way text link" means that a Web site links to your Web site but you don’t link back to that Web site. One-way links, also known as non-reciprocal links, are much more difficult to obtain than traditional reciprocal links. In the eyes of search engines, one-way text links have a more natural flow and appear less self-serving. As a result, they are very valuable to your business because the more one-way links you have, the better your chances of an improved search engine ranking, page rank and link popularity.

  • Reciprocal Links / Two Way Links
A reciprocal link is where website [A] links to website [B], which in turn links to website [A].
Links between two sites, often based on an agreement by the site owners to exchange links.

Reciprocal links are based on an agreement by two sites to link to each other. Reciprocal linking is often used by small/midsize sites as an inexpensive way to increase Web site traffic and link popularity.

  • Three way Links
Three-Way Link Exchange is somehow similar to two-way link exchange but the difference is instead of putting a link to another site on your own site, you will place its link on the other site you have.
Three-Way link exchange is a cultivated term not a generic term. This term is used in case when more than two pages are involved in linking. It means that Page A is linking to Page B and Page B is linking to Page C. But Page B is not linking to Page A and Page C is not linking to Page B.

This is usually done when you own two websites. One website has already many back links and page rank and the other one don’t have many back links and/or don’t have page rank. You put a link to another site on the website that has already many back links and/or page rank and in return, your link exchange partner will put a link of your site that doesn’t have any page rank yet.

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